Our Mission
We help mission-driven brands earn trust with cinematic social content.
Core Values
No, these are not just some cute words we slapped on the wall to check the “company values” box. These are the framework we utilize to make every single decision and solve every single problem in the company
Integrity
Do what’s right, not what’s easy.
Authenticity
Be real. No fluff. No front.
Relentlessness
Whatever it f*cking takes.
Meet The Directors
Parker DeKubber
Executive Producer
Parker is the Executive Producer at Prime Edge Media and the guy steering the ship day to day. He handles sales, marketing, operations, and client strategy. Basically everything from closing deals to writing captions to making sure the final product doesn’t just look good, but actually works.
He’s got a sharp eye for marketing psychology, creative direction, and business strategy. Clients and team members alike rely on him to cut through the noise, solve complex problems, and keep everything moving forward. But what he really loves is helping skeptical business owners finally feel seen, heard, and understood and watching the weight fall off their shoulders when they realize they’re finally in good hands.
Parker’s been creating content since he was 13, starting with bowling videos, skits, and ball reviews while chasing a semi-pro career in the sport. In high school, content creation took over. He started doing portraits and family shoots, made a documentary about his dad that led to a Grand Rapids Bowling Hall of Fame induction, and produced a commercial for Clique Lanes that unexpectedly took off. From there, he was hooked.
After a shattered ankle ended his bowling career in college, he dove headfirst into the business. He briefly attended Davenport to study entrepreneurship, but left after realizing building something real was a better education than any textbook could offer. What started as a photo and video production company eventually grew into what Prime Edge is today. An agency built to produce cinematic content, clear messaging, and real results.
Parker’s passion comes from frustration with an industry full of fluff, lazy deliverables, and zero accountability. He’s obsessed with flipping that script, delivering high-end, story-driven content that actually converts, built around collaboration, clarity, and a brand’s real voice. He loves helping business owners show up in ways they never thought possible.
Even though he’s only 22, most people assume he’s in his 30s. He also serves as the Fractional Chief Marketing Officer for Third Coast Off-Road and a Fractional Social Media Specialist at Flashpoint Firearms. When he’s not working, he’s either shooting guns or solo traveling somewhere new.
Justin Balczak
Creative Director
Justin is the Creative Director at Prime Edge Media, though that title barely covers everything he does. He’s the guy behind the camera, in the edit bay, talking with clients, and making sure everything we produce actually reflects who our clients are. If something’s getting made, Justin’s probably involved.
He’s got a sharp eye for storytelling, editing, and cinematography. But more than that, he’s great at helping people show up as their real selves on camera and turning that into content that helps them grow. He doesn’t care about surface-level videos. He’s here to create work that actually connects.
After graduating from Azusa Pacific University in 2017, Justin launched his own video company, Dextra Films, and moved to Phoenix to keep building it. A few years later, he came back to Michigan, where he started working with Prime Edge. After a few shoots, Parker realized Justin was literally directing his directors. That led to a longer conversation and eventually a partnership. The two clicked immediately. Justin brings the calm, creative, people-first energy. Parker brings the intensity, business focus, and sales drive. Somehow, it just works.
Justin’s in it because he loves seeing great content help great businesses grow. Simple as that.
And before any of this, he was a powerhouse college athlete in both track and football. These days, he gets his competitive fix making brands look like the best version of themselves.